With Dassault Systèmes' "Virtual Garage" Toyota Motor Europe can leverage 3DEXCITE high-end visualization applications for automated and integrated digital marketing asset production. Toyota Motor Europe can use its engineering data to create high-impact assets featuring virtual representations of vehicles communicating emotional brand and product themes to its target audiences. Thanks to automated end-to-end asset production processes, consumers can experience brochures, online video content, web configurators, and other assets featuring new vehicle models or colors that are localized for preferences in specific markets or personalized to individual customer tastes, accommodating nearly any product requirement with high quality, consistency and accuracy. Digital technology is increasingly influencing how consumers shop, and the automotive industry seeks to leverage this trend to more closely connect with and engage consumers. Whether consumers are casually exploring vehicles for the first time or nearing a purchase decision, they want to be inspired, with access to the right information at their fingertips.

More Information: 3ds.com/press