BASF AUROOM for digital Visualization of Automotive Paints

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When transferring these colors to their own car models, designers can virtually represent each shade suggestion and get a realistic impression of color shades and effects on the finished vehicle at an early stage of development. Thanks to AUROOM, designers no longer have to rely solely on physical patterns that are specially painted and shipped for this purpose. This significantly speeds up and perfects the entire color design process. AUROOM offers other innovative features, such as the direct comparison of different shades of a color group, which facilitates the decision for the right shade.

More Information: basf.com

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